Discover some Successful Expansions
25+
Years of experience building US sales teams
10+
Industries that we work with
8
Step methodology
100+
Companies who proved our methodology
12
Step go-to-market framework
10+
Countries of origin of the companies
MedTech Case Study
The manufacturer of patient positioning solutions in radiology sought to accelerate its sales growth in the US and needed to determine which marketing messages would resonate with its target audiences and which channels would be effective for communications, sales, and fulfillment.
Growing from opportunistic to systematic sales in the USA.
“Before investing in a US expansion, we wanted to collect additional information. USA Launching Pad provided the needed insights and we now have step-by-step recommendations for how to build our business in the U.S.”
— Dr. Thomas Müller, Pearl Technology General Manager
Working with USA Launching Pad, the Pearl Technology team was able to:
Validate the most important product features.
Identify the channels where American professionals search for information.
Identify the critical stakeholder groups to address with marketing and during the sales process.
Develop a unique way to spread the information about its solutions within the industry.
This was achieved in just three months with one dedicated employee hired in San Francisco by USA Launching Pad. Not a single business trip was necessary as all interactions were conducted remotely.
AI Case Study
They accomplished these vital tasks while generating valuable leads and securing their first customers. Best of all, the process took just five months — without a need to travel.
Working with USA Launching Pad, the Swiss entrepreneurs were able to:
Explore and validate which were the most promising markets including winning pilot customers
Fine-tune their product to fit the expectations of American customers
Align with prevailing US technology architectures
Hire specialized staff
Orchestrating a winning US market entry for AI company Typewise.
Typewise recognized that it needed to get its entry into the US right the first time. Which customer segments offered the greatest opportunities? What use cases were the most compelling? What unknown financial, regulatory, or cultural hurdles might be waiting for them?
“The speed at which we generated leads and pilot projects is a testament to the effectiveness of the USA Launching Pad method.”
— David Eberle, Typewise Co-Founder and CEO
IoT Device Case Study
Mitipi enjoyed a break-thru success when launching in Switzerland as their pilot market. However, the USA was much bigger, and the home security device market was crowded. Would they be able to find and validate a unique positioning for their products? And how to test and adapt the marketing messages to ensure they resonate with US end customers. And finally, how to test different distribution channels and partners to cover the large territory of the USA?
Working with USA Launching Pad, the Mitipi team was able to:
Reach over 700 potential customers in three target segments and hold over 20 meetings
Confirm through structured interviews that there was an unsolved customer pain, leading to a new and unique US positioning
Validate the business model and price points, leading to major changes
Identify features needed to fit with the unique requirements of the American users
Finding the best pricing and messaging for the burglary prevention device of Mitipi in the USA.
“I spent two weeks in San Francisco and shaved off 6 months of time I would have spent trying to understand the different channels we needed to be successful.”
— Dr. Patrick Cotting, Mitipi CEO
This was achieved in just three months with one dedicated employee hired in San Francisco by USA Launching Pad. Only the last two weeks were spent in San Francisco, all other interactions were conducted remotely.